Branding plays an important role in today’s global marketing arena. Decision makers need to formulate and implement well-designed branding strategies in the face of fierce competition around the globe. The objective of this course is to provide the "big picture" for class attendants in terms of why brands matter, how are brand equity and brand performance measured, what strategic brand management is, how are brand marketing programs formulated, and how to grow and sustain brand equity. Broadly speaking, the goal of this course is for attendants to get a sense for what necessary decisions must be made in brand management globally.

以下為上課連結：

https://meet.google.com/upa-oqga-xix